Ford Ranger Introduction
Ford Ranger is the super-advanced safety pick-up that has won a place in the hearts of Thais. This 1-ton pick-up was specially designed for Thailand and produced by Auto Alliance Manufacture (Thailand) Limited. The new Ford Ranger developed for Thailand is built to the same standard of quality and safety as Ford is acclaimed for worldwide. It is the result of the long experience and the high technology skill that has been developed by Ford in North America.
The launch of Ford Ranger had a stunning effect on the pick-up segment of the Thai market. This safety pick-up derived its design concept from the Ford F-150 and shares the quality and technology advances inherent in the F-SERIES, the pick-up that achieved highest global sales.
Ford Ranger has emerged as “the first safety pick-up truck in Thailand”, winning Thai hearts with its solid construction, advanced safety system and the powerful performance of its diesel-turbo 12-valve engine.
“Tonka” means “Greatness” in the language of the Sioux tribe of North American Indians. The word is well-known as a symbol of strength and durability, yet something that delivers much enjoyment. So, Tonka is a most appreciated name for this remarkable pick-up of the future.
Developed from the Mighty F-350 of the acclaimed F-Series, the design of Tonka has been improved thoroughly and has set new standards in pick-up trucks for years to come.
The Ranger is built at a completely new greenfield plant in Thailand, constructed and operated by the Ford/Mazda cooperative AutoAlliance, which also builds shared models in the USA. Thailand was chosen because it is the world’s second largest market for pick-ups (after the USA), with pick-ups accounting for over 60 per cent of all vehicle sales. Building to Ford’s global quality standards, this is a full facility plant including stamping, body welding, painting, final assembly and engine manufacture. Its products are sold as both Ford and Mazda models in over 100 countries worldwide. The planned annual capacity is 135,000 units.
Ranger is a totally new design with a new name. It is available with a choice of two wheelbases, two engines and three cab configurations. Its design draws extensively on Ford heritage for building tough pick-ups like the F-series, which is recognised throughout North America as rugged, durable and reliable. Of the 26 million F-Series sold since it was first launched 50 years ago, eight million are still in use. Ranger also echoes some of the F-series distinctive styling cues, such as a bold ‘egg-crate’ grille, thick grille frame and flush-style front headlamps.
The Ford Ranger is available in Austria, Belgium, Spain, Switzerland, Denmark, Finland, France, Germany, Greece, Hungary, Netherlands, Norway, Portugal, Sweden and the UK.